20 AI Tools for Email Marketing (2025 Updated)

With billions of emails sent daily, effective communication has become essential, and AI tools for email marketing have introduced new ways for businesses to connect with their customers.

Did you know that businesses that use AI email marketing tools lead to a 13% increase in click-through rates and 41% higher revenue generation from those who stick to manual campaigns? That’s no small feat in ṭhis customer-driven market.

Now, think about how much time you spend segmenting lists and scheduling emails manually. Some of the best AI tools for email marketing automation can handle all of that for you.
It knows exactly when your subscribers are most likely to open an email or which lines spark the most curiosity.

Moreover, predicts the best send times, tailors content, and even suggests improvement based on your past campaigns. This means your emails get read, not just lost in the crowd of emails.

So, whether you’re running a startup or growing your store online, it might be time to rethink your approach and get more out of your email efforts. Let’s explore how these AI tools for email marketing can work for you.

How Can AI Be Used in Email Marketing?

The impact of AI transforming businesses worldwide is remarkable, and email marketing is no exception. AI in email marketing uses computer algorithms to curate specific and more optimized campaigns.

It analyzes customer behaviour, automates, and personalizes the email marketing process. Overall, AI email automation software simplify the work of email marketers. It can help you connect with your audience in ways that simply weren’t possible before.

An email marketer might spend less time manually segmenting lists and writing generic content. Instead, focus on higher-level strategy, like developing new product lines or planning to reach campaign goals.

So, here are some uses of AI in email marketing:

1. Smart segmentation

AI can analyze customer data and behaviour to automatically group subscribers into highly relevant segments, ensuring each group gets tailored content according to their interests.

2. Email personalization

AI can analyze customer data and create highly personalized email content and even images tailored to individual past interactions and preferences.

3. Send-time optimization

AI predicts when an individual is likely to open an email based on their past behaviour, and schedules sends at that exact time, boosting open rates.

4. Content creation

AI is capable of creating email-like human text when you are not feeling confident enough. You just have to check that copy it creates so that it resonates with your brand voice.

5. A/B testing

AI can automate A/B testing by quickly analyzing which versions of emails perform better, which helps you extract email open rates and link clicks, and you can improve campaign performance.

6. Data analysis

AI can analyze a massive amount of data to uncover trends and predict future customer behavior, helping marketers fine-tune their strategies.

7. Spam filter avoidance

AI tools for email marketing help you create emails that eliminate the chances of landing in spam folders, increasing the chances of landing in the inbox.

8. Workflow automation

Integrating AI in email marketing will completely control your email management. From drafting, scheduling, to linking product pages, freeing up your team to focus on more strategic business operations.

Therefore, integrating AI into your email marketing saves you time, reduces guesswork, and drives more sales. With this being said, let’s explore the best Email marketing automation tools with AI in the next section.

List of 10 Best AI Email Marketing Tools

Whether you’re looking for the best AI tools for email marketing or exploring how AI tools for businesses can make life easier, one thing is clear- AI is the future of email marketing.

Here is the list of the best AI email tools for small business owners that work. These platforms go beyond simple automation and leverage machine learning techniques to optimize your campaigns, predict what your audience wants, and drive better results.

With some free AI tools for email marketing in the list, there is something here for every business. Let’s dive in.

20 Best AI Tools For Email Marketing

Email marketing is one of the best ways to connect with your audience. Whether you want to track results or automate campaigns, or send targeted emails based on subscriber actions, email marketing tools make all the difference.

Here is the list of the Top AI Tools for Email Personalization:

1. Mailchimp

For email marketing, Mailchimp is one of the best in the market. It helps in launching email campaigns, analyzing results, or automating business operations. With its beginner-friendly interface and robust automation feature, it is ideal for small businesses looking to manage contacts and create campaigns.

Features of Mailchimp:

• Audience segmentation and tags
• Automated email journeys
• A/B testing and reporting
• Landing pages and sign-up forms
• CRM and e-commerce integrations

Let’s talk about its Pros and Cons:

Use Cases:

• Used for building and managing a subscriber list for blogs.
• Sending promotional campaigns for e-commerce stores.
• Tracking campaign performance with visual reports.

2. ConvertKit

Best for content creators, musicians, authors, and bloggers that has an intuitive interface loaded with powerful automation capabilities. It focuses on audience building and email automation.

Features of ConverKit:

• Allow personalized emails based on subscriber tags and information.
• Create complex mail automation workflows with a drag-and-drop interface.
• Has creator-focused tools like product sales and paid newsletters.
• Seamless integrations with Shopify, WordPress, and Zaiper.

Let’s talk about its Pros and Cons:

Use Cases:

• Building automated email courses or onboarding journeys
• Running a newsletter for creators, coaches, or educators
• Selling digital products or subscriptions directly via email
• Managing audience segments based on behavior and interest

3. ActiveCampaign

ActiveCampaign is called the powerhouse of email marketing, automation, and CRM. Best for businesses who want to go beyond basic campaigns and tap into deeper customer journeys. If you are planning to build complex automations, personalize emails at scale, and align marketing with sales, this one has got your back.

Features of ActiveCampaign:

• It has a visual automation builder for a detailed workflow
• It’s built-in CRM can track leads, deals, and customer data.
• Email A/B testing, split automation, and lead scoring
• Integrates with WordPress, Shopify, Salesforce, and 900+ apps.

Let’s talk about its Pros and Cons:

Use Cases:

• Nurturing leads through multi-step sales funnels
• Aligning email campaigns with CRM data for personalized outreach
• Creating customer re-engagement or win-back sequences

4. Brevo (formerly Sendinblue)

Brevo, aka Sendinblue, offers a mix of email marketing, automation, SMS marketing, and CRM at a surprisingly affordable price point. It is ideal for startups and small businesses that want an all-in-one communication tool without the complexity.

Features of Brevo:

• It has a drag-and-drop email builder with responsive templates.
• Marketing automation workflows for email and SMS
• Built-in CRM and transactional email support

Let’s talk about its Pros and Cons:

Use Cases:

• Businesses use it for sending newsletters and promotional emails
• Used for automating basic customer journeys
• Startups use it for running SMS campaigns alongside email marketing
• Managing contact lists and using basic CRM features

5. MailerLite

One of the best digital marketing tools that doesn’t overwhelm you with features but still packs enough power to support most small to mid-sized email marketing needs. It’s perfect if you are looking for great design, solid automation, and easy setup without breaking the bank.

Features of MailerLite:

• It has prebuilt automation workflows for common email goals
• Landing pages, forms, and pop-ups built right in
• Create email campaign reports with click maps and engagement data
• For users who have coding skills, it allows them to create emails using custom HTML

Let’s talk about its Pros and Cons:

Use Cases:

• Small businesses with budget constraints can send promotional emails, newsletters, and customer updates without spending hefty money.
• Bloggers use it for email list building and engagement
• Non-profit organizations use it for communication with donors, sharing impact stories, and running fundraising campaigns.

6. GetResponse

GetResponse isn’t just an email platform; it’s a complete marketing suite that blends email automation with landing pages, webinars, and advanced funnels. It’s a smart pick if you want more than just basic email campaigns, and it is especially popular with growing businesses looking to scale.

Features of GetResponse:

• AI campaign recommendations with 24/7 customer support
• Automated sales funnels and SMS marketing automation
• Artificial Intelligence recommendation and transactional emails
• Provides a dedicated IP address
• Single sign-on (SSO)

Let’s talk about its Pros and Cons:

Use Cases:

• Startups use GetResponse to build landing pages, send email campaigns, and automate follow-ups.
• Digital marketers rely on it to segment audiences, create lead funnels, and launch targeted email sequences that drive conversions.
• Online educators and coaches use GetResponse’s automation tools to onboard students, deliver course updates, and maintain engagement throughout the learning journey.

7. Benchmark Email

Benchmark Email focuses on simplicity, making it easy to design, send, and track email campaigns. With its clean drag-and-drop editor and responsive templates, it’s a go-to for businesses that want polished emails without technical hassle.

Features of Benchmark Email:

• Drag-and-drop email builder allows users to design professional emails.
• Smart design AI assists users in creating branded emails quickly.
• Provide integration with other tools with mobile-responsive emails.
• Subscriber growth tools use forms, pop-ups, and landing pages to build a list.

Let’s talk about its Pros and Cons:

Use Cases:

• Small businesses use Benchmark Email to send visually appealing newsletters, product updates, and holiday promotions without needing design skills.
• Freelancers and consultants automate client follow-ups, appointment reminders, and feedback requests, saving time and improving communication.
• Event planners use it to send event invitations, RSVP confirmations, and last-minute updates with ease through automated sequences.

8. Moosend

If you are ecommerce focused then Moosend is a solid pick for your email marketing. It offers predictive AI and even weather-based triggers. Specifically made for individuals who are running their online store and want smarter automation without a huge price tag.

Features of Moosend:

• Predictive segmentation based on purchase history
• Product recommendations with AI, with unlimited email campaigns
• Weather-triggered campaigns with an SMTP server
• Real-time analytics dashboard with 24/5 email support.

Let’s talk about its Pros and Cons:

Use Cases:

• Digital marketers rely on their drag-and-drop campaign builder and AI-powered analytics to A/B test emails and optimize for better open rates.
• E-commerce stores automate product recommendations, cart abandonment emails, and order updates by integrating Moosend with their online store.
• Agencies and freelancers use Moosend to manage multiple client campaigns from one dashboard, complete with detailed reporting and branded templates.

9. Drip

Drip is one of the best AI tools for email marketing. It is built for e-commerce businesses that want next-level personalization. Moreover, it connects deeply with your store to track behaviors, so you can send exactly the right message at the right time.

Features of Drip:

• Advanced email marketing helps in creating targeted email campaigns.
• Automated workflows with pre-built e-commerce playbooks
• Purchase intent scoring with AI with dynamic product recommendations
• Multi-channel workflows (email + SMS)

Let’s talk about its Pros and Cons:

Use Cases:

• E-commerce brands use drip marketing to re-engage visitors with cart abandonment emails, encouraging them to complete their purchase without feeling pressured.
• SaaS companies automate onboarding emails to guide new users through product features gradually, increasing activation and retention.
• Online educators send a series of course teasers, learning tips, and reminders to keep students engaged throughout their learning journey.

10. Klaviyo

Klaviyo stands out among the best AI tools for email marketing, designed to help e-commerce brands deliver highly personalized, data-driven campaigns. It’s smart automation and predictive analytics that boost engagement and sales.

Features of Klaviyo:

• Predictive analytics for lifetime value & churn
• Personalized product recommendations
• Automated flows (browse abandon, cart recoveries)
• SMS marketing alongside email

Let’s talk about its Pros and Cons:

Use Cases:

• E-commerce stores use Klaviyo to send automated emails like welcome series, abandoned cart reminders, and product recommendations based on customer behavior.
• DTC brands rely on it to segment customers by purchase history, send targeted offers, and personalize communication across email and SMS.
• Marketing teams use Klaviyo’s predictive analytics to forecast customer lifetime value and design campaigns that improve retention and ROI.

11. Sender

Sender is one of the top free AI tools for email marketing if you’re on a tight budget. It covers all the basics with some smart automation, making it great for small businesses just getting started. While not fully free, it offers a free plan for smaller businesses to get started.

Features of the Sender:

• Visual email editor with automation
• With drag and drop builder, personalization & segmentation
• Responsive customer support with real-time click & open reports
• Customization options with e-commerce-triggered emails

Let’s talk about its Pros and Cons:

Use Cases:

• Small businesses and startups use Sender to send promotional emails, newsletters, and updates without needing a big budget or tech skills.
• E-commerce brands automate abandoned cart emails, order confirmations, and product promotions to boost sales and customer engagement.
• Bloggers and content creators use it to grow their subscriber lists, share new content, and stay connected with their audience.

12. Omnisend

Omnisend is a powerful marketing automation platform designed for e-commerce. It offers features like email and SMS marketing, advanced segmentation, and robust analytics. Moreover, it offers seamless integration with Shopify, ideal for online stores wanting unified campaigns.

Features of Omnisend:

• Automation workflows across channels
• Product recommender blocks
• Cart & browse abandonment triggers
• Discount codes & gamified sign-ups

Let’s talk about its Pros and Cons:

Use Cases:

• Online retailers rely on it for multichannel campaigns that combine email, SMS, and push notifications in one streamlined workflow.
• Small and mid-sized businesses use pre-built automation templates to quickly launch promotional campaigns and seasonal offers without complex setup.
• Shopify, BigCommerce, and WooCommerce users integrate Omnisend to trigger real-time communications based on customer actions and store activity.

13. AWeber

AWeber has long been a go-to for small businesses and creators. It’s simple, reliable, and includes helpful automation tools plus a solid free tier. Moreover, it helps users optimize their campaigns, ensuring better engagement and conversion rates for their marketing efforts.

Features of AWeber:

• Drag & drop editor + email templates
• Smart designer (auto-create from website)
• List segmentation & tagging
• Automated follow-ups and RSS-to-email

Let’s talk about its Pros and Cons:

Use Cases:

• Bloggers and creators rely on it to grow their email lists, automate welcome emails, and share new content consistently with their subscribers.
• Coaches and consultants use AWeber to deliver lead magnets, schedule follow-up sequences, and nurture leads through drip campaigns.
• Online sellers integrate AWeber with platforms like Shopify and Etsy to send transactional emails and automate product follow-ups.

14. Zoho Campaigns

Part of the broader Zoho suite, Zoho Campaigns is handy for businesses already using Zoho CRM or Projects. It is one of the best AI tools for email marketing that ties your marketing and sales data together with automated emails.

Features of Zoho Campaigns:

• CRM-connected email targeting
• Automation journeys & autoresponders
• Smart A/B testing for subjects & content
• Pre-built compliance tools (GDPR/CCPA)

Let’s talk about its Pros and Cons:

Use Cases:

• Zoho CRM users integrate it seamlessly to sync contacts, segment audiences, and trigger automated email workflows based on customer behavior.
• Educational institutions use it to share announcements, event updates, and academic reminders with students, parents, and faculty.
• Marketing teams rely on it for A/B testing, performance tracking, and campaign automation, helping improve engagement and conversion rates.

15. Mailmodo

Mailmodo stands out by letting you send interactive AMP emails. This means people can take actions right inside the email, like filling out forms or booking meetings, without leaving their inbox.

Features of Mailmodo:

• Interactive AMP email support
• Drag & drop editor + prebuilt templates
• A/B testing with personalization & triggers
• Detailed analytics dashboards

Let’s talk about its Pros and Cons:

Use Cases:

• EdTech platforms rely on it to deliver onboarding flows, quizzes, and course updates through engaging, fillable AMP emails.
• SaaS companies use this for demo booking, user onboarding, and feedback collection, making emails more actionable.
• The marketing team utilizes this to run lead capture campaigns, conduct NPS surveys, and personalize journeys.

16. Automizy

Automizy is an email marketing software that focuses on improving open rates through AI-driven subject line testing and simple visual automations. It’s a smart pick for smaller businesses that want better engagement without overcomplicating things.

Features of Automizy:

• AI subject line tester for higher opens
• Drag & drop automation builder
• Email personalization tags
• Automatic resend to non-openers

Let’s talk about its Pros and Cons:

Use Cases:

• Marketers rely on their AI-powered subject line tester to boost open rates and optimize campaign performance effortlessly.
• Consultants and freelancers utilize Automizy to automate client follow-ups, appointment reminders, and nurture sequences, thereby maintaining strong relationships.
• Event organizers send automated event invitations, confirmations, and post-event surveys with minimal setup.

17. Elastic Email

This AI tool for email marketing offers incredibly budget-friendly pay-as-you-go pricing, making it ideal for bulk sending. It includes smart scheduling and simple automation tools so your emails still hit the mark.

Features of Elastic Email:

• Pay-per-send pricing or monthly plans, and multilingual support
• Smart delivery scheduling with NLP understanding
• List segmentation, mathematical support & scoring
• Drag-and-drop campaign editor with Artifact creation

Let’s talk about its Pros and Cons:

Use Cases:

• Developers and tech teams rely on its robust API to integrate email sending into their web or mobile applications effortlessly.
• E-commerce stores use it for transactional emails like order confirmations, shipping updates, and abandoned cart reminders to enhance customer experience.
• Agencies manage multiple client campaigns from one dashboard, customizing templates and automations per brand needs.

18. SmartrMail

Another AI email marketing tool that is built for ecommerce stores wanting a quick setup with smart product recommendations. It plugs directly into your online shop to automate tailored campaigns. Moreover, it is designed to boost productivity and collaboration in teams.

Features of SmartrMail:

• One-click product recommendation emails
• Automated welcome & cart recovery flows
• Task management with predictive purchase triggers
• Easy integrations with Shopify, WooCommerce

Let’s talk about its Pros and Cons:

Use Cases:

• E-commerce businesses use SmartrMail to send automated product recommendations, welcome emails, and abandoned cart reminders that drive more sales.
• Shopify and BigCommerce users integrate it seamlessly to sync product catalogs and customer data for personalized, data-driven campaigns.
• Retailers use SmartrMail to re-engage inactive customers and reward loyal ones with targeted campaigns, boosting retention and repeat purchases.

19. Ortto (formely Autopilot)

Ortto is a powerful customer engagement platform that helps businesses understand and connect with their customers. It combines marketing automation, customer data, and analytics into one sleek platform. Perfect if you want unified data, smart campaigns without juggling multiple tools.

Features of Ortto (formerly Autopilot):

• Visual reporting on conversions with integration options
• Customer data platform (CDP) built-in
• Multi-step journey automations
• Predictive insights & scoring

Let’s talk about its Pros and Cons:

Use Cases:

• SaaS companies use Ortto to map out user onboarding flows, product tutorials, and renewal reminders based on customer behavior and lifecycle stage.
• E-commerce businesses use it to automate cart recovery, upsell flows, and loyalty campaigns that increase revenue and customer retention.
• B2B companies use Ortto to score leads, trigger follow-ups, and connect with sales teams when a prospect is sales-ready.

20. Iterable

Iterable is one of the best AI tools for email marketing, built for scaling brands that want sophisticated automation. It blends with cross-channel messaging with data-driven personalization to create deeply tailored experiences.

Features of Iterable:

• Cross-channel workflows (email, SMS, push, direct mail)
• AI recommendations for content & timing
• User-level data personalization
• Real-time behavior tracking with enterprise-grade security

Let’s talk about its Pros and Cons:

Use Cases:

• Marketing teams use their advanced segmentation and AI-powered personalization to deliver dynamic content tailored to each customer profile.
• Media and subscription businesses use it to drive retention by sending personalized content updates, renewal reminders, and curated experiences.
• Enterprise brands use Iterable to create unified customer journeys across email, SMS, push notifications, and in-app messaging, ensuring consistent engagement.

How to Choose the Right AI Email Tool for Your Business?

Choosing the right AI email marketing tool for your business is not as easy as it seems. With plenty of AI tools available in the market, consider tools that offer smart sending, writing assistance, and most importantly, data privacy.

Apart from these, check out some tips that help you choose the right email tool for your business.

1. Evaluate your business goals.

Whether you are trying to boost e-commerce sales or grow a community? Different tools have different features.

For example, Klaviyo is tailored for online stores, while ActiveCampaign blends marketing with sales pipelines, great for service or B2B companies.

2. Automation depth vs. Simplicity

Some AI tools for email marketing offer advanced automation and AI-powered personalization, while others focus on simplicity.

If you’re a solo founder or small team, choose an easy-to-use tool. For large teams or scaling businesses, deeper automation features might be worth the learning curve.

3. Check integrations with your stack.

Some of the best AI tools for email marketing connect seamlessly with your CRM, e-commerce store, or lead capture tools.

The more tightly integrated it is with your stack, it will streamline your marketing workflows.

4. Compare pricing against your list size.

Many AI email marketing tools are often priced based on the number of subscribers in email sends. So, compare plans carefully, especially if your list is growing fast.

Make sure you understand how pricing sales and what features drop off on low tiers. Therefore, look for tools that offer flexibility and value at every tier.

5. Test the support and onboarding.

A great tool isn’t just about features, it’s also about the help you get when things go wrong. Try their live chat, explore onboarding tutorials, and check if they offer migration support or dedicated success teams.

Overall, look for tools praised for responsive help desks or robust resource libraries. Many platforms also offer free trials, take advantage to test their ease of use.

Common Pitfalls and How to Avoid Them

Even the best email marketing tools become worthless when you don’t know how to use them effectively. Many businesses fall into common traps such as over-automating, neglecting testing, or ignoring performance data, which quietly drains results over time.

To avoid those situations, here are some most frequent mistakes marketers make and how you can avoid them to get the most out of AI email marketing tools.

1. Over-automation or lack of personalization

When you get too many generic automated emails, it feels spammy. Automating every step can make your emails feel robotic. After using AI tools for email marketing, add some personalization or tailor messages so the email doesn’t sound robotic.

2. Not testing subject lines or content variations.

Skipping A/B testing means missing out on what truly resonates with your audience. This is why it’s important to regularly test subject lines, CTAs, and layouts to continuously improve performance.

3. Ignoring analytics and data

Without tracking opens, clicks, and conversions, you’re falling back. By using built-in analytics, look for which campaigns got the most engagement and adjust your strategy and measure success so can make data-driven tweaks to your campaigns.

4. Neglecting mobile optimization

Yes, mobile optimization is quite important a large portion of emails are opened on mobile. Failing to optimize for smaller screens can result in a poor user experience and lower engagement.

5. Privacy and compliance

With GDPR, CCPA, and CAN-SPAM, sloppy handling of consent or opt-outs can land you in hot water. Make sure your platform has built-in compliance features (like Zoho Campaigns or GetResponse) and always provide clear unsubscribe options.

Conclusion

The whole point of choosing AI tools for email marketing is to optimize your emails so that people don’t abandon your emails, and they read them right away.

Whether you want to test out the free AI tools for email marketing or you’re scaling fast and need advanced automation, there’s a solution that fits your goals and budget.

The best part is, you don’t have to get it perfect from the start. Try out the new tools and watch how your audience responds, and adjust. Because in the end, its not just about sending more emails, its about sending the right ones at right time to build trust and long-term scales.

Frequently Asked Questions (FAQs)

What is the best AI tool for email marketing?

There’s no single tool. If you run an online store, Klaviyo or Omnisend might be your best bet. For simpler campaigns, MailerLite or Mailchimp work wonders. It comes down to your goals, list size, and budget, etc.

Can AI really increase email open rates?

Yes, tools like Automizy use AI to test subject lines and predict what’ll get more opens. Others analyze your audience’s behavior to pick the perfect send times, all adding up to better chances of getting seen.

Is AI suitable for small businesses?

Yes! Many AI tools for emailing have free or low-cost plans, so even small shops or freelancers can use smart features like segmentation, automated follow-ups, and content suggestions.

How much do AI email tools cost?

It varies widely. Some are free for a few hundred subscribers (like MailerLite or Sender), while more advanced platforms like ActiveCampaign or Iterable start around $20–$30/month and go up with your list.